Thermo-selfie is a brilliant advertising idea which surprises and encourages the users to promote your brand in an unconventional way.
What is Thermo-selfie? This a photo taken using thermal imaging, or a process of imaging in medium infrared band.
How does the device operate?
- Screens connected to thermal cameras are installed in dedicated, robust casings
- The cameras record thermal radiation of physical bodies with no need for any extra light
- After a picture is taken, it is printed and given to the event participant as a keepsake
Advantages of the solution
Reaching entirely new recipients, advertising reach of up to 100,000 people a day
Non-invasive advertising method which involves the recipient and attracts their attention
Ability to reach a broad group of Internet users thanks to the option to share the selfie in social media
Examples of the Thermo-selfie use
Events and advertising
Conferences and training sessions
We were the first in Poland to create a unique citylight measuring temperature. This interactive tool features a highly interesting functionality. After you have had your temperature checked, you can take a Thermo-selfie and share it in social media.
The project was implemented for our customer, Saatchi&Saatchi. The campaign was aimed at promoting Theraflu brand, a medication combating flu symptoms from GlaxoSmithKline Consumer Healthcare portfolio.
In 2016, our customer was awarded Bronze Lion at the international festival Cannes Lions in the Outdoor category for that project. This is the most important distinction in the advertising sector, “Oscar awards in advertising”.