In 2015, there was a dedicated beach town created in Międzyzdroje for all visitors to the seaside. The town attraction was a “Joy meter”, i.e. a device measuring joy level created for the summer promotional campaign of Lays brand.
To get a free pack of chips, it was enough to approach the device and dance. The more energetic the volunteer’s dance was, the more packs of chips were released by the machine. The campaign turned out highly successful. The atmosphere was joyful and the participants were eager to take active part in this task.
The summer Lays campaign was also well prepared visually. The vending machines featured the corporate logo and appealing stickers referring to the corporate design of the brand.